Johnny has the nicest looking website in all the land. He also gets 1000 visitors each month. Unfortunately however, his pretty website will soon be shut down because it simply isn’t paying the bills. Why?

The simple reason is because while Johnny hired an incredibly talented graphic or website designer to build a pretty looking website, it hasn’t been built with a focus on conversion. The result is a essentially a digital business card as opposed to an effective sales tool.

Because of our dedication to internet marketing and the fact that we are constantly measuring, tracking and testing websites we know what makes visitors tick. It’s not magic, it’s psychology. Did you know what a website only has 3 seconds to show value and get the visitor to take action of they’ll leave? It sounds crazy, but it’s true. This means that we have a very short time in which to take your visitor by the hand and say “Hey. This is the value you’ll get and this is the action you’ll need to take to get it.”

The Web Conversion Concept

Here’s a quick example. Let’s say that for every 100 visitors, we got 2 emails. That means that our conversion rate is 2%. Are you with me so far? Good. Now let’s crank it up a bit. Let’s increase our traffic to 1000 visitors. With that same 2% conversion rate, we can expect to get 20 emails.

Now Watch This!

Let’s say our website was built by a conversion expert and had a conversion rate of 4%. That now gives us 40 emails for every 1000 visitors! If every lead were worth $100 you can see why conversion is key! $2000 vs $4000 is a big difference!

I think that by now, you’ve got the point. We put an incredible amount of work into planning your website so that you’ll turn as many visitors into customers as possible and reap the financial reward. Because then, you can actually get a return on your website investment.